Reid McLellan

7289 Glengrove Dr.    Bloomfield Township, MI 48301 

Phone: 586.219.1745   E-Mail: reidmclellan@gmail.com

Professional Summary

Reid Mclellan is a digital creative leader and problem solver with over 20 years of experience creating custom assets for web, mobile, TV and radio. He has performed numerous roles, ranging from creative director to motion graphics designer, video editor, podcast producer, illustrator and animator. He is proficient developing with Adobe CC products and most DAW's. He has worked on some of the world's best and biggest brands such as XBOX, ATT, Coca Cola, Samsung, UPS, HBO, Jack Links, Lucas Arts, Fanta, AARP, EXXON, Dr. Pepper, Under Armour and Gogurt.

He has developed a broad scope of successful digital media projects from inception to launch including websites, micro-sites, mobile-sites, mobile games, radio commercials, social posts and TV commercials.

He has grown a successful team around him everywhere he’s been.

Summary of Qualifications

  • Expert in Adobe Premiere, After Effects, Photoshop, Illustrator, Animate and Lightroom

  • Proven leader of creative teams

  • Creative thinker and brainstormer with innovative ideas

  • DSLR shooting expertise

  • Accomplished video editor, motion graphics animator and color grader

  • Experienced gimble/stabilizer operator

  • Mastery in sound design, soundtracks, voice over production

  • Knowledgeable in encoding audio and video for all relevant outlets

  • Proficient with Avid Pro Tools and Ableton Live and most audio plug-ins

 

Professional Experience

UWM: Senior Digital Media Producer: 03/2016 to present                                

My primary role at UWM is to produce external client facing digital advertising assets like radio and TV/youtube commercials, podcasts and social post motion graphics for every platform. I have to perform a variety of duties at the drop of a hat and display a wide range of skills from managing an A/V studio for live production, streaming and live network interviews to interviewing and managing prospective team members.

I've animated assets for every level of marketing at UWM, from explainer videos and product launches to stadium display assets and digital led screen content for events. Animating posts for linked-in, facebook and instagram happens almost every day.

On any given moment I will film, edit and lead shoots of all external client facing video production and then switch to managing a project, presenting a creative brief or animating a product launch video.

Every day is different at UWM and presents new challenges that need unique problem solving. I really enjoy working for UWM and it gives me a chance to mentor less experienced team members. 

Merkle/Helloworld/ePrize: 06/2006 to 09/2015

Senior Digital Creative

At Helloworld (now known as Merckle) I collaborated with creative directors, graphic designers and the marketing department on an extreme variety of executions from vast interactive hubs to the smallest bit of creative flair for an amazing list of clients.

I created custom creative assets for videos, loyalty programs, reward programs, micro-site games, mobile games and mobile apps.

Produced photo real and vector illustration, animations, concept sketches, game sounds, voice overs, motion graphics and story boards for many of the world's best and biggest brands.

I wrote, recorded, mixed and mastered original music that was licensed to HBO, Warner Brothers, ILM and many others.

I managed the Helloworld audio and photography studios.

It was a challenging job with a ton of variety and I loved working there.

 

Aquent: 08/2001 – 06/2006

Animator and Illustrator (Digital)      

  • Animated web banners for Donor Advertising on the UPS account via flash

  • Managed and facilitated GUI code creation for Cox Cable.

  • Created instructional videos for Raytheon.

  • Managed web assets for Campbell Ewald and Latcha & Associates.

  • Designed graphics and layout for email blasts at Borders Books.XXX

 

SV3 Media Group: 02/1999 – 06/2001

Graphic Design, Animator, Illustrator, Creative Director (Digital)      

  • Created Illustration, animation, concept sketches for web sites.

  • Won the 2001 GLIMA award for best interactive site

  • Designed web sites for Olympia Entertainment (Tigers and Red Wings), Oakland University and Wayne State University.

  • Managed digital art and code team on the Olympia Entertainment accounts

  • Recorded and produced audio files for websites.

  • Illustrated and animated vector assets on General Motors and proprietary projects

 

Education

    Wayne State University: 1994 - 1998

  • Bachelor of Fine Arts with a concentration in Interdisciplinary Electronic Art

  • Studied audio production, video production, Interactive design, painting and graphic design

Center for Creative Studies: 1992 - 1994

  • Studied Graphic Design and illustration

     Henry Ford Community College: 1989 - 1992    

  • Studied audio production, music theory, graphic design, illustration and photography

 

ADDITIONAL SKILLS AND ACHIEVEMENTS

  • Computer Skills - Microsoft Office, Facebook, Twitter, Linked in, Youtube, Instagram

  • Professional Skills - Strong work ethic, creative problem solver, growth mindset

  • Graduated Wayne State University: Summa Cum Laude

  • Won best Internet Promotion of the year 2 years in a row for the Gogurt account

  • Won Glima award For best interactive website

  • Won ASCAP excellence award for audio mixing